But car finder isn't going to let that happen."You're messing with the wrong daddy," Hart screams as he dangles from a shark-shaped helicopter (an homage to Left Shark, perhaps? This poor teen might have lost the boy, but at least Hart won the Super Bowl commercial competition.)."I'm taking you home," the date promptly tells the girl. "Looking all upset, she returns home where Hart innocently asks, "Honey, what'd you guys do tonight? Look back at one of the most controversial moments in Super Bowl history.Super-sized Campaign At the heart of the long-term campaign is promotion for Go Daddy's innovative Go Central, a new service that combines a mobile-optimized website builder with an integrated set of marketing and e-commerce tools to help get people's ideas noticed online.Go Central's smart learning technology means that users don't need technical skills in order to build their professional website in less than an hour, even on a mobile phone.This year, the Super Bowl and Valentine's Day are exactly one week apart.I've gone on record as saying that Valentine's Day for women is like the Super Bowl for men.The second-place winner was a wacky Heinz ad that featured dachshunds that donned hot-dog bun outfits.
"A big reason why brands run on the Super Bowl is to be part of all the discussion and if you show up with an old spot it can limit the impact," said Tim Calkins, a clinical professor of marketing at Northwestern University's Kellogg School of Management who co-leads Kellogg's Super Bowl ad review panel.
Wieden & Kennedy has handled at least one Coke Super Bowl ad in each of the last 10 years, dating back to 2007. It is unusual, but not unprecedented, for marketers to run old spots for the Super Bowl.
The game, for which 30 seconds of airtime this year is running for roughly million, is advertising's biggest stage and is often the place where brands break new work aimed at seizing on the massive viewership.
Coca Cola Co., one of the Super Bowl's most prolific advertisers, is returning to the game this year, but the marketer is poised to run ads that have already aired.
The marketer as of Wednesday planned to run two previously aired 30-second spots, one for Coke and one for Sprite, according to people familiar with the matter. spokeswoman would only confirm that the marketer has secured time to run two 30-second ads.