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Deliverables included: The Idea - Cooking up a brand with a name, identity, and purpose Planning - Creating functional specifications, visual wireframes, and information architecture Design - Creating mock-ups and defining aesthetics, typography, positioning, and color Development - Writing the actual code Testing – Ironing out the kinks Launch - Going live I didn’t do this in 66.5 hours, mind you, these are actual hours I spent working on the website.